LEGO Imagination Center / The LEGO Store
(October 1997 - present)
History and photos of The LEGO Store in the Marketplace at Downtown Disney at Walt Disney World.
The LEGO building blocks have been around for generations. The basic LEGO blocks are fun, and with a little bit of imagination and engineering, you can build some pretty amazing structures. Add some unique LEGO pieces and the creations, and possibilities, are endless. It's no wonder why LEGOs have been popular toys for both parents and kids for generations.
The original version of the LEGO Imagination Center store opened in the Marketplace at Downtown Disney in October of 1997. LEGO took over the old Christmas Chalet store as the Christmas store was moved to the new Disney's Days of Christmas store at the other end of the Marketplace.
The LEGO Imagination Center store has creativity written all over it. From the giant LEGO sea serpent smiling at people from Village Lake to the LEGO people, the LEGO fish, the LEGO dinosaur, and the LEGO futuristic robot, the outside of the store alone is enough to get your imagination rolling. The inside of the LEGO store is well stocked with the latest LEGO sets including city settings, the advanced Technics, castle and pirate pieces, and of course, lots and lots of LEGO Star Wars sets. In addition to the wide variety of LEGO sets, the interior of the store frequently has fantastic LEGO displays that change throughout the year, adding that much more fun to the experience in the store.
In 2011, the LEGO Imagination Center store went through a massive refurbishment. While it was closed, a temporary LEGO store opened over by Once Upon a Toy and Earl of Sandwich on the opposite side of the Marketplace.
The new version of the LEGO Imagination Center opened a few months later back in its original location. Gone are the LEGO dinosaur and robot that once stood outside of the building. Now visitors are treated to LEGO versions of Disney scenes such as Sleeping Beauty, Toy Story and Snow White and the Seven Dwarfs. The LEGO Maleficent dragon from Sleeping Beauty is one impressive structure.
In 2014, the LEGO Imagination Center was renamed The LEGO Store.
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