Once Upon a Toy store
(2003 - present)
History and photos of the Once Upon a Toy store in the Marketplace at Downtown Disney at Walt Disney World.
In 2003, the Once Upon a Toy store opened in the Marketplace at Downtown Disney. This store is the largest toy store in all of Walt Disney World.
Once Upon a Toy is all about toys, from the classic Mr. Potato Head and a thousand different accessories to Disney versions of board games to stuffed animals to toy cars to a bunch of different toys from Star Wars, Pirates of the Caribbean, Indiana Jones, and the Marvel superhero movies. Once Upon a Toy even stocks the latest Disney-related video games for all the consoles.
Outside the toy store, the Genie keeps watch from the roof and Mr. Potato Head and Buzz Lightyear man their posts at the front door. Inside the Once Upon a Toy store you'll find even more Disney characters and theming dedicated to classic toys and games. This is definitely one fun store to walk around and check out the theming along with the toys.
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